Battle the Awkward.

Brute Force believes in functional strength and blending traditional fitness with unconventional training methods. That's why they created a variety of gear and training with an emphasis on unstable, shifting load. Our gear is battle tested from the Box to the front lines of the US Military. Yes, it is as tough as it sounds. 

Train With Sand.

Born from necessity. The inventor, a Mixed Martial Arts competitor and competitive CrossFit athlete with just enough money to live, needed better training equipment. A big believer in Unstable Load Training (training with shifting weight like water or sand), he started by developing his own line of sandbags. Since then, Brute Force has become an industry leader; providing education for both consumer and professional through an expanded line of gear, team and programming.

With it's headquarters in Denver, CO, Brute Force has grown steadily while serving the military, fire fighters, police officers, athletes and fitness enthusiasts worldwide with it's 100% USA Made line of functional training gear and programming. 

Battle the Awkward